About L’AMOURBOX — Kristoffer’s Story
Hi, I’m Kristoffer — founder and CEO of L’AMOURBOX, and someone who has spent the last 17 years building businesses at the intersection of technology and sexual wellness. What started as curiosity became a career, and eventually a company that’s been recognized internationally for what we’ve built.
My Story
I started L’AMOURBOX back in 2017 with a simple belief: that sexual wellness deserved the same thoughtfulness, curation, and accessibility that great consumer products bring to every other area of life. The subscription box model let us deliver that directly to people’s doors — and the response was extraordinary. We were featured on Løvens Hule (Denmark’s equivalent of Shark Tank), secured investment from Freeway and Lehmann Ventures, received a grant from Innovation Fund Denmark, and grew L’AMOURBOX into what became known as Europe’s leading experience concept for couples and singles.
In 2024, L’AMOURBOX was recognized with the XBIZ Award for Subscription Box Brand of the Year — the industry’s most respected accolade, decided by a panel of senior industry professionals. That recognition meant a lot, not just as validation, but as a marker of how far we’d come.
Where We Are Now
L’AMOURBOX has evolved. The subscription box was the beginning — a way to remove the friction around discovering sexual wellness products. But what I kept hearing from customers was that the discovery itself was what they valued most. Finding something new, understanding what worked for them, getting a trusted recommendation rather than a random algorithm.
So that’s what L’AMOURBOX is becoming: a sexual wellness discovery platform. A place where curious people — whether in relationships or exploring solo — can find honest, experience-based guidance on what’s actually worth trying. This blog is a big part of that. Every review, guide, and article I write comes from real experience with over a decade in this industry.
Why I Write This Blog
With 17 years in e-commerce and sexual wellness — and having personally tested more products than I can count — I’m in an unusual position to cut through the noise. There’s a lot of generic content out there. I try to write the kind of thing I’d want to read: honest, specific, no unnecessary fluff, and always grounded in what actually works for real people.
I’ve been covered in Vice, DR, Berlingske and Ekstra Bladet, and I continue to advise companies in the sexual wellness space on product development and brand strategy. This blog is where I share what I know with a wider audience.
Welcome to L’AMOURBOX. I hope you find something that helps.
— Kristoffer