Nine years of helping people discover the right products.

1. 2017

   Founded in Copenhagen

   The company launches as a subscription discovery service for couples. Every other month, subscribers receive a curated box of hand-picked products, guides and ideas to try something new together.

2. 2017–2023

   Growth across Scandinavia

   The brand, subscription platform, supplier partnerships and fulfilment are built from scratch. The service grows across Denmark, Sweden and Norway.

3. 2018

   Backed by Innovation Fund Denmark

   Innobooster support from Innovation Fund Denmark. The company was also selected for SCALEit, Innovation Centre Denmark’s scale-up program in Silicon Valley.

4. 2019

   Investment on Løvens Hule (Danish Shark Tank)

   A $200K investment from Jan Dal Lehrmann and Mia Wagner. Kris later bought the investors out to take full ownership again.

   
5. 2023

   US expansion

   The US company is established in Los Angeles.

6. 2024

   Named Subscription Company of the Year

   Awarded at an international industry awards event in Los Angeles.

7. 2025

   From subscription boxes to content

   The company moves from a B2C subscription model to content-based product discovery and affiliate partnerships, and launches the YouTube channel Kris the Entrepreneur.

8. 2026

   A media and partnerships company

   200K+ views, brand partnerships with SaaS and fintech companies, and new ventures for the US market.